ABC.com Upfront Sizzle Video
Sizzle video for the ABC Upfront focused on ABC.com, presenting the network’s digital viewing experience and online entertainment offering to advertisers and industry guests.
ABC.com Upfront Sizzle Video
Capitola Media produced this sizzle for the ABC Upfront with a specific focus on ABC.com. The piece presented the network’s digital viewing experience to advertisers, agencies and industry partners, showing how ABC programming extended beyond traditional broadcast into an online destination for viewers.
ABC.com as the Subject
The film was not simply a general network montage. Its subject was ABC.com: the digital experience around ABC programming, online viewing and the way audiences could engage with network content beyond the television schedule.
That gave the sizzle a clear role within the Upfront. The network’s programming supplied the entertainment appeal, while the digital platform provided the business story. The edit needed to make both ideas legible quickly in a live presentation environment.
Built for the Upfront Stage
Upfront content has to communicate at presentation speed. Recognizable programming imagery, graphics, music and transitions were shaped into a concise piece that could introduce ABC.com without slowing the larger event program.
The result was a presentation-ready sizzle focused on ABC.com as part of ABC’s broader offering to advertisers and industry partners.
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