Deloitte Impact Day Public Service
Public service video for Deloitte Impact Day in Los Angeles, documenting community service activity across the city with ground coverage and aerial drone cinematography.
Deloitte Impact Day Los Angeles
Capitola Media produced this public service video for Deloitte Impact Day in Los Angeles, documenting a day of community service across multiple locations in the city. The project combined ground-level event coverage with aerial drone cinematography to connect individual volunteer activity with a broader sense of place and scale.
Documenting a Day of Service Across Los Angeles
Deloitte Impact Day is part of the firm’s long-running volunteer tradition, bringing employees together with community organizations for a concentrated day of service. In Los Angeles, that meant coverage across several service locations.
Interviews, footage of volunteers at work and establishing shots connected the day’s activities across several Los Angeles locations.
Using Drone Footage to Connect Multiple Locations
Aerial coverage gave the film a way to establish Los Angeles quickly and create visual transitions between service locations. The drone material established the geography of the story: where the work was happening, how different locations related to the city around them and how the production could move from one part of the day to another without losing continuity.
Ground-level footage follows the volunteers and their work, while drone shots establish the locations and connect the separate projects.
Public Service Storytelling for a Corporate Audience
The film followed employees participating in community service. That allowed Deloitte’s community involvement to be shown through visible activity, interactions and locations.
For a public service piece, the production challenge is to document real activity efficiently while still capturing enough structure for a polished edit. Camera coverage, sound, interviews and aerial footage all need to support the same story even when the day is unfolding across several locations.
Drone Production as Part of the Story
Aerial shots were used to establish geography, create transitions and add scale, while the core of the film remained the people and community work on the ground.
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