HP Anti-Counterfeit Brand Protection Video
Multi-location HP brand protection video featuring Jeff Kwasny on anti-counterfeiting, filmed over several days in Lafayette and Berkeley, California, and Portland, Oregon.
HP Anti-Counterfeit Brand Protection Video
Capitola Media produced this HP brand protection video around the company’s anti-counterfeiting work, featuring Jeff Kwasny, then a senior manager in HP’s global brand protection program. The project focused on the practical problem of counterfeit HP printing supplies and the systems HP used to help protect customers, channel partners and the HP brand.
The production was filmed over several days in Lafayette, California, Berkeley, California, and Portland, Oregon, giving the project a broader documentary and testimonial structure rather than a single-location corporate interview.
Jeff Kwasny and HP Brand Protection
Kwasny’s role centered on protecting the HP brand and helping customers and partners identify genuine HP products. HP’s anti-counterfeit program focused particularly on printing supplies, where counterfeit cartridges and packaging could mislead buyers into believing they were purchasing authentic HP products.
HP’s brand-protection work combined customer education, authentication tools, channel monitoring and enforcement activity. Kwasny also spoke publicly about the importance of protecting customers from fraudulent products and maintaining trust in the HP brand.
A Multi-Location Testimonial Production
The assignment was structured as a testimonial and corporate documentary project rather than a studio-only presentation. Shooting across Lafayette, Berkeley and Portland allowed the production to gather interviews and supporting material in several environments while maintaining a consistent visual and editorial approach.
That kind of multi-location production requires continuity across lighting, sound, framing and interview style. Each setup needs to feel like part of the same film even when the crew is moving between cities and working under different practical conditions.
Explaining Counterfeiting Through a Human Voice
Anti-counterfeiting is a complex operational subject involving product authentication, investigations, channel oversight and enforcement. Centering the video on an experienced brand-protection executive gave the subject a clear human point of view.
Rather than presenting the issue only through policy language, the interview format allowed HP to explain why counterfeit products matter to customers and why brand protection is part of maintaining product trust, customer confidence and channel integrity.
Corporate Interview Production Across Three Cities
For Capitola Media, the project combined executive interview production, testimonial storytelling and travel production across Northern California and Oregon. The finished video translates a specialized corporate function into a direct, understandable story built around the people responsible for protecting the brand.
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