Salesforce and Sitecore Partnership Video
An executive interview featuring Salesforce’s Andy Kofoid, framed around the Salesforce–Sitecore partnership and its focus on connected, personalized customer experiences.
Salesforce and Sitecore: Driving Customer Experiences
Capitola Media produced this Salesforce video featuring an executive interview with Andy Kofoid. The film’s opening message, “Driving customer experiences,” frames the project around the customer experience rather than a list of software features. The interview gives the partnership story a human focal point.
The Partnership Context
Salesforce and Sitecore’s partnership connected Sitecore’s content management and digital experience capabilities with Salesforce Marketing Cloud. Their published partnership materials describe bringing content, images and customer data into marketing workflows to support more consistent, personalized communications across web, email and mobile.
Sitecore announced enhancements to Sitecore Connect for Salesforce Marketing Cloud, including improved synchronization and personalization across languages, sites and regions. The partnership helps marketers connect the content they create with what they understand about their customers.
An Executive Interview for a Technology Partnership
The video uses an executive interview and prominent on-screen messaging to introduce a business subject. Kofoid appears in a seated interview with a lower-third identifying him and his Salesforce role. The format places a recognizable company representative at the center of the communication.
The executive interview and B2B format give the partnership a clear human focal point while explaining a specific company, platform and business relationship for an enterprise technology audience.
Have a project in mind?
Tell us what you are making, who it needs to reach, and where production needs to happen.
