AvoDerm Natural Commercial Series

A Multi-Year Commercial Relationship With AvoDerm Natural

Capitola Media worked with AvoDerm Natural across multiple years and multiple shoots, producing a series of commercials for the pet food brand rather than a single one-off spot. That longer relationship gave the production team the opportunity to build on an established visual language while creating new material for different campaigns and product messages.

AvoDerm Natural is known for pet food formulas built around avocado and other premium ingredients. The commercial work focused on translating that positioning into approachable consumer imagery centered on pets, owners and everyday environments.

Commercial Production Built Around Animals

Animal-driven production requires more planning than a conventional lifestyle shoot. One of the AvoDerm productions involved 10 dogs on set and five experienced animal wranglers, with the schedule built around animal welfare, rotation, rest and the practical time needed to capture reliable performances.

Our commercial video production approach accounted for casting, animal handling, camera coverage, lighting, art direction and the pace of the shoot as one coordinated plan. The goal was to create polished consumer advertising without losing the natural interaction between the dogs and the people appearing with them.

Multiple Shoots, Consistent Brand Language

A multi-year relationship changes how a campaign can be produced. Instead of rebuilding the visual approach from scratch for each assignment, the creative and production teams can preserve what is working and refine it across later shoots. For AvoDerm, that meant maintaining a recognizable tone while adapting the production to new products, talent, locations and campaign needs.

The series also demonstrates the value of repeat production relationships for consumer brands. Familiarity with the brand, review process and production requirements can make later shoots more efficient while still allowing each commercial to have its own purpose.

Pet Nutrition as a Consumer Brand Story

The commercials were designed to support product awareness and brand recognition while presenting pet nutrition through relatable scenes rather than technical explanation alone.

That distinction matters for packaged consumer products. Ingredients and product benefits may be important, but the advertising also has to establish tone, trust and an emotional connection with the customer. In this case, the relationship between pets and owners provided the most direct way into the brand story.

From Production Through Finished Campaign Assets

Across the relationship, Capitola Media supported the work from production through post-production, shaping the footage into finished commercial assets for AvoDerm Natural. The project shows how a repeated client relationship can extend across years, shoots and campaign needs while preserving a consistent production standard.