Walt Disney, P&G and Oral-B Magic Timer

Disney Magic Timer App Launch Commercial

Capitola Media produced an app launch commercial for Disney Magic Timer by Oral-B, bringing together Procter & Gamble, Oral-B and Walt Disney. The production combined live action with child actors, tabletop product shots, VR elements and app imagery to introduce the brushing experience to children and parents.

Child Actors and Live-Action Production

Child performers brought the brushing routine into the live-action scenes. Directing young actors calls for clear, age-appropriate instructions, patient rehearsal and a set prepared to capture their performances within the available working time.

Production planning also needs to account for work permits, parents or guardians, studio teaching where required, and age-based limits on working hours, schooling and breaks. Those considerations shape the schedule and the amount of material that can be filmed while keeping the children’s welfare central.

Tabletop Product Photography

We also produced tabletop product shots for the commercial, giving the physical Oral-B products a clear presence alongside the app and character content. The product photography connected what families recognize on the shelf with what they see and use on screen.

These shots formed a distinct part of the production, complementing the child performances and digital imagery.

The App Experience

The commercial brought together app screens, Disney characters and branded graphics. The product demonstration followed the brushing session from starting the timer to receiving a digital reward.

The edit brought the live action, tabletop photography and digital imagery into one commercial. Pacing and music connected the different materials while keeping the app’s features easy to follow. The project combined several production techniques to make a consumer technology experience clear to both parents and children.