PwC Surfaceink Corporate Interviews

Corporate Interview Video for PwC and Surfaceink

Capitola Media produced this corporate interview video for PwC, featuring Surfaceink leaders discussing the company’s product design and engineering expertise and its integration with PwC.

Filmed in San Jose, the interviews explain how capabilities in design, prototyping, software and connected products complement PwC’s consulting and business transformation services. We shaped the speakers’ contributions into a focused story about the combined offering, keeping technical detail accessible to a business audience. The result is an introduction to the people behind the work and what their expertise brings to PwC’s clients.

Communicating a Business Integration

The video helps clients and employees understand how Surfaceink’s product development expertise fits into PwC’s broader services.

Capitola Media’s corporate video production approach focused on organizing these ideas into a direct and credible narrative. The interviews addressed Surfaceink’s experience, the relationship between the two organizations, and the value of combining technical product development with PwC’s broader business capabilities.

Multiple Interviews, One Story

We filmed multiple interviewees and wove their perspectives into one story about Surfaceink’s integration with PwC. Each speaker contributed a different perspective on the company’s capabilities, giving the edit a range of voices to explain how the combined offering could serve clients.

Our interview video production used multicamera coverage, a camera slider and extensive b-roll. Multiple angles provided coverage options for the edit, while slider shots added camera movement. B-roll supplied supporting visuals and transitions between interview excerpts, helping connect the speakers’ accounts throughout the finished piece.

Explaining Product Design and Engineering

Surfaceink brought experience across product strategy, industrial design, mechanical engineering, electrical engineering, systems engineering, software, prototyping, testing, and connected physical products. These disciplines can be difficult to summarize because they span several stages of product development.

The interviews connected those capabilities to a broader client objective: moving from an initial idea through design, engineering, testing, production, and scale. Allowing specialists to describe the work in their own language preserved important technical detail while keeping the content accessible to business audiences.

Corporate Video for Consulting and Technology Audiences

The project needed to communicate with audiences familiar with professional services as well as those focused on engineering, product development, and innovation. Consulting clients may begin with questions about markets, customers, operations, or business transformation, while product teams may begin with technical requirements, hardware, software, manufacturing, or user experience.

The video created a bridge between those perspectives. Capitola Media’s technology video production experience supported an interview format that could address specialized capabilities without turning the content into a dense technical presentation. The finished piece was intended to remain relevant to executives, product leaders, engineers, innovation teams, operations specialists, and other decision makers evaluating the combined capabilities.

San Jose and San Francisco Bay Area Production

The interviews were filmed in San Jose, within the San Francisco Bay Area, where Surfaceink’s product development and engineering teams were based. Producing the project locally allowed Capitola Media to work within the company’s operating environment and create a visual connection between the participants, their technical expertise, and the region’s established technology community.

Presenting Combined Capabilities Through People

The strength of the project comes from allowing experienced leaders to explain the relationship between Surfaceink and PwC in direct and practical terms. Their interviews connect product development and engineering expertise with the scale, strategy, and business capabilities of a global professional services organization. By centering the story on the people doing the work, Capitola Media created corporate content that made the combined offering more understandable, credible, and relevant to clients.