Video Production for Consumer Brands

Consumer Brand Video Production

A consumer product can be introduced through a performance, a demonstration, a tabletop shot or a sequence of animated images. Capitola Media produces commercials, brand films, product launches and social content for consumer products, retail, lifestyle, food and beverage, household, beauty and wellness brands.

The product, audience and placement shape the production. A retail display, an ecommerce page and a social feed each call for different framing, pacing and detail.

Hint Water and Disney Oral-B

Our Hint Water Times Square animation was designed for a wraparound billboard. Bottles and graphic elements moved across two faces of a building, using the corner as part of the animation.

The Disney and Oral-B Magic Timer commercial introduced an app through its user experience: timed brushing, Disney characters and digital rewards. App screens, product imagery and branded graphics brought the features into one commercial.

Commercials and Product Launches

Our commercial video production brings together casting, locations, product photography, scripted scenes, motion graphics, sound and editing. A launch film can introduce the product through a customer’s experience, while shorter versions focus on an individual feature, action or use.

For ecommerce and retail presentations, clear views of packaging, product details and operation help viewers understand what they are considering. Live action and graphics can work together when a product combines physical and digital elements.

Brand Films and Lifestyle Production

Brand films and lifestyle videos place products in settings that suit the brand, from homes and outdoor locations to stores, restaurants and studios. Casting, wardrobe, production design and lighting establish the look while keeping the product visible.

A tabletop shoot may concentrate on texture, materials and packaging. A lifestyle scene may follow someone using the product during a familiar activity. Food, beauty and household products each need attention to how they are prepared, handled and shown on camera.

Social Video and Still Photography

Our social media video production can deliver vertical edits, product clips, paid social versions, behind-the-scenes footage and other campaign content from one shoot. Aspect ratios, opening frames, captions and edit lengths are planned with the intended placements in mind.

Still photography can be produced alongside video for campaign images, ecommerce, websites and social media. A shared visual direction connects the photographs and films, while the shoot schedule allows time for each.

Launch Events and Brand Experiences

Product demonstrations, pop-ups, tastings and retail activations give brands a chance to show products in use. We capture presentations, interviews, branded environments and audience interactions for recaps, social clips, press materials and future campaigns.

Capitola Media produces consumer brand video in the San Francisco Bay Area, Silicon Valley, Los Angeles and New York City.