Video Production for Edtech Companies

EdTech Video Production

An EdTech video can show a student using a learning app, a teacher preparing an activity or an administrator exploring a platform. Capitola Media produces commercials, product demos, launch films and customer stories for education technology companies, learning apps, online education and training platforms.

The learning experience gives the technology its context. A video for parents may focus on a child’s interaction with the product; a presentation for schools or enterprise buyers may need a closer look at teaching tools, reporting or implementation.

StudyAce and BYJU’S Learning Products

Our StudyAce launch video for MightyPlay introduces an app that combines course content with learning games, flashcards and practice tests. The film features students gathered around a mobile device, connecting the product with the people it was designed for. Capitola Media handled concept development, pre-production, filming and postproduction.

Our BYJU’S and Disney commercial brings the learning experience into a family story produced for worldwide broadcast and the brand’s Amazon storefront. The BYJU’S Amazon Store product video centers on a child using the product at home. Both projects combine performance and product interaction to help parents understand the experience.

Product Demos, Explainers and Training

Our product demo and explainer videos show learning platforms through specific tasks. A walkthrough can demonstrate an activity, a learning path, an administrative tool or a reporting feature.

Screen content, motion graphics, narration, live action and interviews can work together to explain the product. Marketing videos introduce the experience; onboarding and training versions can take teachers, students or administrators through the steps they need to follow.

When a shoot includes child performers, casting, direction and the production schedule need to support natural interaction with the product.

Brand Films and Customer Stories

Brand films, founder interviews and company stories explain the educational purpose behind a platform. They can introduce the people developing it and the learners, educators or institutions it serves.

Customer stories show how the product is used in a school, training program or other learning setting. Teachers, administrators, students and training leaders can describe implementation, adoption and their experience. Demonstrations and supporting footage connect their account to the product.

Launch Campaigns and Events

A product launch can require a main film, shorter product clips, founder excerpts, vertical social edits and animated feature highlights. Planning these versions together helps capture the performances, product views and supporting material needed for each placement.

Our event production supports EdTech conferences, launches, webinars, panels and training sessions, with speaker coverage, customer interviews, live streaming and remote participation. Recordings and shorter edits can support sales, marketing and customer education after the event.

Capitola Media produces EdTech video in the San Francisco Bay Area, Silicon Valley and New York City.