Public Service Video for GoDaddy
Community brand video for GoDaddy documenting the Pride in the Paint refurbishment of the FM Smith neighborhood basketball court, combining interviews and drone coverage.
GoDaddy Pride in the Paint Community Video
Capitola Media produced community-focused video content for GoDaddy around its “Pride in the Paint” refurbishment of the FM Smith neighborhood basketball court. The project combined interviews with aerial drone footage to document both the people involved and the physical transformation of the court.
The production used the location and community participants as the center of the story. The refurbished court provided a visible before-and-after result, while interviews gave the project a human voice and explained why the space mattered.
Interviews and Drone Coverage
We combined interviews with community participants and drone footage of the refurbished court and surrounding neighborhood.
A Brand Story Built Around a Public Space
Interviews and footage of the refurbished basketball court document GoDaddy’s work in the community.
Capitola Media also produced a GoDaddy film featuring Ayesha Curry. The Day of Service film focuses on employee volunteers and the community refurbishment, with interviews and location footage connecting the people to the work.
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