Video Production for Emerging Technology Companies and AI

AI and Emerging Technology Video Production

A new technology becomes easier to understand when viewers can see it doing something specific. Capitola Media produces live-action commercials, product demos, launch films, executive interviews and event content for AI, enterprise software, automation and emerging technology companies.

A film can follow a user through a task, introduce a founder’s product vision or explain a system through animation. The approach depends on what the audience needs to see and understand.

Deloitte NavigAite Commercials

Our Deloitte NavigAite “Breakroom” commercial introduces an AI-enabled legal platform through a conversation between two lawyers. A large document review and an approaching deadline establish the problem; the performance and sound design deliver the payoff.

The companion NavigAite “Stressed” commercial follows two lawyers discussing an urgent deposition deadline. A tablet showing completed work gives the technology’s benefit a concrete place in the scene.

OpenRelay Launch Film

Our OpenRelay launch video introduces a Y Combinator-backed company building AI infrastructure for hosted models and GPU compute. The film combines live action, motion graphics, product visualization and AI-assisted content to explain the platform.

For an emerging company, a launch film can establish the product, its purpose and the business behind it. Product imagery, founder interviews and designed sequences can support that introduction across a website, presentation or launch campaign.

Product Demonstrations and Motion Graphics

Our product demo videos combine screen recordings, interface animation, live-action scenarios and narration to show how software is used. A demonstration can follow a workflow from the user’s input through the output and the next decision.

Motion graphics and animation explain what a camera cannot readily show: data moving between systems, software infrastructure or several stages of an automated process. For robotics and automation, filmed equipment can show the physical action while graphics explain the technology behind it.

For products still in development, prototypes and design mockups can illustrate the intended experience. The script makes clear which capabilities are available and which are planned.

Founder Interviews and Technical Conversations

Founders, executives and specialists can explain the problem they are solving, the choices behind the product and how customers use it. Our interview production includes single-speaker setups, multicamera conversations, remote contributors and interviews filmed at events.

At Liquid AI and AMD’s Hack the Edge event in San Francisco, we filmed a fireside chat with Liquid AI co-founder Ramin Hasani and AMD’s Bryan Madden. The conversation explored AI architecture and practical applications while developers worked with the technology at the hackathon. Still photography and b-roll captured the speakers and the event around the discussion.

Product footage, diagrams and interface material can support the discussion in the edit. A longer conversation can also supply focused excerpts for customer education, launch content and thought leadership.

Conferences, Fireside Chats and Launches

Our event production supports keynotes, fireside chats, panels, technical presentations and product launches. Multicamera coverage, live switching, presentation integration and remote participation bring speakers and demonstrations into the program.

Recordings can become an on-demand presentation, executive excerpts, product clips and social edits. Planning these versions before filming helps capture the material each needs.

AI-Assisted Video Production

Our AI-assisted video production service brings generative techniques into filmmaking, animation and postproduction where they suit the creative approach. Live action, motion design and AI-assisted material can be combined within one production, as in the OpenRelay launch film.

Capitola Media produces technology video in San Francisco, Silicon Valley, New York City, Los Angeles and other U.S. markets.